LA GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

LA GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: gĂ©nesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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La Galaxia Gutenberg – Marshall McLuhan – Google Books

It gave us the concept of the global village; that phrase has now been translated, along with the rest of mluhan book, into twelve languages, from Japanese to Serbo-Croat. Sep 15, Sandyssandersatt.

A mosaic, as he calls it, of the ways that humankind and cultures have reacted to the introduction of writing — and then the introduction of the printing press.

McLuhan Studies issue 2. Jul 26, Mike Hayden rated it did not like it. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. La these presente dans ce livre resiste bien a toutes les att Dans la Galaxie de Gutenberg Marshall McLuhan presente sa grande these que ce n’est pas le contenu du message mais son medium presse ecrite, ga,axia, radio, etc.

This book helped me see a lot of my assumptions about the way the world is based on print cul Very insightful look at how information technologies shape all other aspects of culture.

La galaxia Gutenberg – Marshall McLuhan – Google Books

No trivia or quizzes yet. I’m enjoying this book a great deal so far. So is it worth reading? He was able to have the foresight to see how different technologies would effect culture as a whole. galaxa

The Gutenberg Galaxy: The Making of Typographic Man

It seems to me a book that somebody should have written a century ago. Mluhan was one of those books where you understand all the words, but ultimately have no idea what the sentence they form actually says. I originally got interested in this book when the World Gutenbeerg Web was beginning. His episodic and often rambling history takes the reader from pre-alphabetic tribal galaxoa to the electronic age.

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For someone with close ties to the maarshall of literary criticism, he seems to have an especially hard time with it. Readers won’t have to memorize a book because the presence of more books will make that unnecessary. Perrystroika rated it really liked it Oct 23, I love how this book is divided into sections on the different effects the printing press had on society; that makes it far easier to find information for research.

Apparently, McLuhan also had some ideas about how to browse a book. This book takes a very broad approach on how the printing press changed the way we communicate, and I agree with the author and the scholars he quotes in that the printing press had far-reaching effects on the world.

The same is often true of the children belonging to religious groups who are taught to learn to say their prayers. It was enough of a slog that I figured I’d muddle my way through it, but intersperse other books along the way, but no.

His ideas need to be brought up back into social discussion laa raise awareness and start the process of evolving human consciousness from an adolescent technological tyrant civilization to an adult egalitarian sustainable society.

The Technologizing of the Word. Should be read with Walter Ong’s Orality and Literacy: The printing press created mass ideology. Ong wrote a highly favorable review of this new book in America. I’m not arguing for sticking to authorial intention, but good literary critics can sell the reader marshlal some of the outrageous interpretations that they produce.

Quotes from La galaxia Gutenberg.

Yes, at first glance this book is an incoherent mess. And, as always, he has a great witty writing style: No lo recomiendo, pero me Review completo en: Paperbackpages. But as McLuhan went on, I grew bored of his sorting things into whatever category justified his previous argument, however little sense it made. Nov 19, Robert Cross rated it really liked it.

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La galaxia Gutenberg

Such a large collection of small chapters does fit the picture of a mosaic. If men decided to modify this visual technology by an electric technology, individualism would also be modified. The invention of movable type was the decisive moment in the change from a culture in which all the vutenberg partook of a common interplay to a tyranny of the visual.

Indeed “the medium is the message” until we become masters of our communication mediums and use them like tools to manifest a sustainable occupation of Earth. Oct 20, Theresa Macphail rated it liked it Shelves: Zunaechst wurden die Bibel, Gebetsbuecher und erbauende Literatur wie etwa Heiligenlegenden in grosser Zahl gedruckt und der allmaehlich steigenden Leserschaft zur Verfuegung gestellt.

The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, which in turn affects social organization: To ask other readers questions about La galaxia Gutenbergplease sign up.

And that’s definitely the case with this, one of his greatest works. McLuhan himself suggests that the last section of his book might play the major role of being the first section:.

The takeaway for me was that text is itself a technology – and that the method of communication is indeed equally important to the semantic meaning of the message itself. I’m enjoying this book a great deal so far.

In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture.