This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book. “Albaum, Duerr and Strandskov offer a unique focus on export management. courses on International Marketing or Export Marketing/International Trade, this. International Marketing and Export Management, 6th Edition. Gerald Albaum, University of Oregon, USA. Edwin Duerr, Professor Emeritus of International.
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Albaum, Duerr & Strandskov, International Marketing and Export Management | Pearson
No eBook available Amazon. Read, highlight, and take notes, across web, tablet, and phone. Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation?
With changing opportunities and challenges in the global environment, “International Marketing and Export Management 5th edition “provides the most comprehensive and up-to-date coverage on the topic. New to this edition!
International Marketing and Export Management, 6th Edition
In response to recent global developments, the authors have increased emphasis on the following: He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. He has been visiting professor at universities in the USA and Australia.
He also acts as an international business consultant to several business companies and public institutions. He is the author, co-author, or editor twenty books including Internatioal Marketing and Export Management. Duerr and Research for Marketing Decisions. Prentice-Hall, Fifth Edition, with P. Account Options Sign in. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources.
The balance between theory and practice is just right. I highly recommend this text. Internatiinal library Help Advanced Book Search. International Marketing and Export Management.
AlbaumEdwin DuerrJesper Strandskov. Root Snippet view –