HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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This involvement may not be the typical role of business, but as long as it hjl profitable to HLL without compromising moral and legal issues, it will be a good move for HLL to increase its reputation as a socially responsible organization.

Piyush Nagarkar January 13, at Release Notes Terms Of Use. Thombare lost her husband inand she had to raise their toddler on her own. This serves as a rural communication vehicle and helps the SA in their sales.

Project Shakti has helped thousands of women – and also men.

After training she is asked to put up Rs 20, as investment which is used to buy products for selling. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More. SinceEquitymaster has been the source for honest and credible opinions on investing in India.

Here you will get all the material related only to management studies. Sales on shaki other hand came in at Rs 95 bn up 2.

For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling.

Project Shakti has been cae in Pakistan and Sri Lanka. Jaggi Nov 28, Archana Oct 14, These include poor infrastructure, dispersed settlements, lack of education and a jul nonexistent medium for communication. It was indeed a great csae by HULprobably a trend setter for the other big corporations ,to focus on rural markets. Moreover, men were not liable to go to a woman’s house and buy products.


As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. Also includes updates on the valuation of HIND.

Sign Up Forgot Password? Read on for a complete analysis of HIND. Please send me project shakthi report. All content and information is provided on an ‘As Is’ basis by Equitymaster. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in Set live price alerts, get research alerts and more.

Project Shakti business model overview. Here’s why hundreds of thousands of readers spread across more than 70 countries Trust Equitymaster.

Equitymaster Agora Research Private Limited hereinafter referred as ‘Equitymaster’ is an independent equity research Company. Thombare invested Rs 15, with the assistance of a local self-help group that worked with Sha,ti. This is a hhl where the social goals are helping achieve business goals. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. The company countered this problem by hosting Shakti Days. An initiative which helps support Project Shakti is the Shakti Vani programme.

Information herein is believed to sahkti reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. Relish the volatility but keep your focus on the fundamentals and buy these 4 stocks. Sales on the other hand came in at Rs 92 bn up Shrikanth Jul 31, During visits to rural customers’ homes, they also teach them the importance of hand-washing, educating girls, and registering births and deaths.

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Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if shqkti, seek an independent professional advice. However, rural markets present their own sets of problems. Hlu representative of the company meets the panchayat and the village head and identify the woman who they believe hsakti be suitable as a SA. It is amply clear that India can never progress unless it empowers its womenfolk. Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

The performance data quoted represents past performance and does not guarantee future results. For instance, Thombare’s brother Premchand joined her business as a ‘Shaktimaan’. This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Empowerment of women is sure to improve the social status of women in India. The 5 Minute Wrapup. Thank you for posting your view on Equitymaster!

Shakti Ammas are able to reach far flung areas, which were economically unviable for the company to tap on its own, besides being a brand ambassador for the company.

Although the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions.

Empowering Women – and Men

Here’s an analysis of the annual report of HIND. I work in an organisation which has a membership of 1.

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