Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.
|Published (Last):||27 September 2012|
|PDF File Size:||11.26 Mb|
|ePub File Size:||18.32 Mb|
|Price:||Free* [*Free Regsitration Required]|
This book was obviously written as a guidebook for executives in established corporations who are trying to navigate the brave new world of social media.
It’s recommended to have a social strategy that starts with one of the above objectives and measures it. Despite my version being published inI feel most of the authors’ predictions for “several years down the road” have already come true by summer East Dane Designer Men’s Fashion.
While I’m sure that this book as informative to those not already familiar with Facebook and Twitter I did not find that it told me anything really new.
Groundswell: Winning in a World Transformed by Social Technologies
So I don’t have to go back to the old way of preparing for class – juggling the handle bar, a book or phone, and a jerking subway while in a human sandwich. The book is practical and approachable for those marketers or communicators looking to understand the motivations behind online communities and social media and the opportunities they pose for brands to build customers and ambassadors within them. I’ve read a good portion of this book now for a graduate course and I am not a fan. There shouldn’t be debate if you should participating, but how you should participate.
There was a problem filtering reviews right now. Refresh and try again.
The book is practical and approachable for those marketers or communicators looking to understand the motivations behind online communities and social media and the opportunities they pose for brands to build customers and ambassadors within This book provides a good overview of the concept of the groundswell – the notion that people are now getting information from others online that they would otherwise gotten from brands.
Why so many websites fail. Marketers and company innovators.
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Nov 04, Jelinas rated it really liked it. User Review – Flag hcarlene inappropriate This is one of the best books I have ever read on leveraging social technologies for greater business benefits. The authors lay particular emphasis on concentrating on the relationships cgarlene not the technologies. I read this because I knew that I need some insight on marketing as a freelancer. The audible is dated – outdated by a few years worth of information.
Charlen describe clear common objectives and provide insights into the advantages and challenges most commonly faced by companies looking to work charllene the groundswell. But I’ll have to revisit the actual text for the updated stats. Nov 10, Jen rated it liked it Recommends it for: The community approach worked because the company could reach girls with information that might seem embarrassing or sensitive in a traditional marketing campaign.
Account Options Sign in.
Previously, she developed interactive media for newspaper companies, and was a strategy consultant for Monitor Company. Winning in a World Transformed by Social Technologies. Geoundswell Li does an excellent groindswell of examining the ways in which companies and brands are able to build a groundswell of support for themselves on the internet. Selected pages Title Page. It was published inwhich is still quite recent but is a really long time in terms of technological advances in social media tools.
The stories managed to hold my interest long enough for me to move on to the next chapters. There are the well-known horror stories, of course, like Jeff Jarvis dealing with Dell Hell and Dell’s brilliant response. Learn more about Amazon Giveaway.
Essentially lii is a guide for marketing in an Internet driven world; it highlights the same principles of offline marketing – understanding the needs of the target audience and interacting with it accordingly – with inputs on what efforts are needed to achieve the business goals in a more open and interactive medium that is only growing in importance everyday.
The authors conclude that “companies that aren’t wired into the groundswell in will look very twentieth century — which is to say, out of touch.
The other big strength that they have is that although the future of social media was made of Playdough when this book was written and still largely is nowthey do manage to give mountains of good grounddwell regarding what is still a very new subject.
Next, the authors in Groundswell is a really great survey book about the importance of social broundswell for business. Before the internet, firms had far more time to groundxwell monitor and respond to community activity. Not even the full first chapter in I noticed that the dates and statistics seemed off – very off.
Grounddswell 10, Jason rated it liked it. Withoutabox Submit to Film Festivals. Instead, customers are controlling the conversation by using new media to communicate about products and companies.