Gerald Zaltman. · Rating details · ratings · 10 reviews. How to unlock the hidden 95 per cent of the customer’s mind that traditional marketing methods. ping into the unconscious needs and wants of your customers. □ □. How Customers Think. Essential Insights into the Mind of the Market by Gerald Zaltman. Citation: Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Markets. Boston: Harvard Business School Press,

Author: Yorn Faezragore
Country: Croatia
Language: English (Spanish)
Genre: Love
Published (Last): 22 September 2010
Pages: 99
PDF File Size: 3.87 Mb
ePub File Size: 1.68 Mb
ISBN: 890-2-78926-648-9
Downloads: 19640
Price: Free* [*Free Regsitration Required]
Uploader: Nijas

Book How Customers Think: Want to Read Currently Reading Read. Baron, Andrew Scott, G. More from the Author Book Unlocked: Zaltman and Jerry Olson. This diversity likely means that not all topics will interest every reader, but hard core marketers will find lots concepts to chew on. Custimers in Recover your password. Burak rated it it was amazing Aug 15, Discover what to read next.

Madanda Ivan rated it really liked it Jun 27, No trivia or quizzes yet. Jun 30, Joe Tippetts rated it really liked it.


Followup questions probe to elicit metaphorical speech and avoid directing the subject toward specific thoughts or goals. Nora Qiu rated it it was amazing Mar 30, There’s a disconnect in how people make decisions and how marketers do- this book bridges how to solicit feedback from the subconscious mind.

To see what your friends getald of this book, please sign up.

How Customers Think – Neuromarketing

He is the primary author at Neuromarketingand writes at Entrepreneur and Forbes. Xaltman rated it liked it Apr 15, Recent Neuromarketing Book Reviews. Memory and its fragility is the subject of an entire chapter. Business and Environment Business History Entrepreneurship. You might also like More from author.

Feb 16, Matthew rated it did not like it. This review has been hidden because it contains spoilers.

How Customers Think: Essential Insights into the Mind of the Markets

Enjoyed this perspective on getting into the mind of consumers and matching your message to them. Marketers worried about the scale and complexity of the surveys Zaltman advocates will breathe a sigh of relief as he outlines efficient methods to develop a set of shared values in a target market by creatively interviewing a small sample of customers.


Feb 11, Dmitry Kuriakov rated it it was ok Shelves: He gives a variety of metaphorical speech in customer interviews. To view it, click here. Eden buenaventura rated it liked it Feb 05, Heatherblakely rated it liked it Sep 01, As human beings, we make the majority of our decisions and formulate the majority of our opinions in the subconscious mind. Zaltman spends quite a bit of time on metaphors: Such an interview might begin with showing the subject an ambiguous picture and asking how it relates to the topic being studied.

Trivia About How Customers Thi Books of the Week.

Now he brings his time-tested toolbox to all readers who have an interest in unlocking their own potential.