Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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The Ayurvedic medicines are still considered a secondary option. Glucose-D Consumer Products 1. During FY, the company made its first overseas acquisitions, thus embarking on an inorganic growth path. Dabur also signed several sports personalities and celebrities from other fields for the promotion of its products.

However, its presence in the foreign markets is not as extensive as in the Indian markets. Dabur is the world’s largest Ayurvedic and natural health care company based out of India. Dabur has an extensive presence in the Indian market.

Although the company enjoys a market leading position in several of its niche product markets, such as herbal digestives and health tonics, in several other FMCG categories including personal care and oral care, Dabur faces stiff competition from both domestic and international players.

It has a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products. Mergers and acquisitions to strengthen the brand 3.

SWOT Analysis Report on Dabur India Limited

It also plans to develop new products in home care and personal care products. The brand is present in more than 50 countries.

Dabur, on the hand, has made its strong presence felt in the analgsis space of natural and herbal products space, not just in the domestic market, but also internationally. By leveraging its product offering, the company can tap into the growing OTC pharmaceuticals market for its top line growth.


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Dabur has products present dabu over 60 c0untries and distribution through distributors and 3 million outlets 2. Edit the Brand or Add a New One: Utmost care has been taken in the analysis of the brands. It is also one of the financially strong herbal care brands in India. Thus, positive outlook for the personal care products market indicates steady revenues for Dabur in near term.

Growing OTC pharmaceuticals market in India. Such acquisitions complement Dabur’s portfolio, offering it a strong platform to enter newer product categories and markets.

Dabur India SWOT Analysis and Marketing Mix

Fake products sold under the name of their brands 2. Its advertisements appear in regional newspapers, and magazines as well as on television and the internet. The competition in home care and beauty care segment also poses a major threat. Dabur Chyawanprash, another pioneering product offering in the health tonics segment, is based on a 2,year-old Ayurvedic formula. Articles published on Cheshnotes are based on well researched information from credible online resources including research papers, news and business news sites as well as ebooks and other credible sources like company documents.

The net profit was INR7, Dabur has devoted significant resources to the promotion of analyeis products. Posted by MahaSagar Publications at In addition, the demand for cosmetics and personal grooming products has been on the rise because of the increasing popularity of beauty contests, increasing disposable incomes coupled with the boom in the Indian fashion industry.

Besides these international brands that largely cater to the urban consumers in India Dabur’s hair care brands also face severe competition from xnalysis low-priced domestic brands like Chik from CavinKare and Parachute from Marico. These acquisitions have helped it diversify its product line. Strong distribution network and an extensive supply chain 4.

For instance, the company renovated its oral care portfolio from toothpowders to toothpastes in order to meet the changing demands. However, the Indian market has seen increased competition in the herbal products sector. They are taken as supplements mainly.


Apart from these channels, the brand also promotes itself through contests and campaigns. The foreign presence of Dabur is still limited. Some of these launches in India included Babool Salt toothpaste, air-freshening gels under Odonil brand, Gulabari Saffron and Turmeric Cold Cream and Lotion, Turmeric and Saffron-based bleaches under daburr brand Fem, new variants of packaged juices under the brands Real and Activ, and Anardana variant in Hajmola.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

In the herbal digestives space as well, Dabur is the pioneer and also the number one player with its Hajmola offerings. It has focused on improving its presence in the South Indian markets too where its sales had generally remained low.

Rising income levels and efforts by marketers to tap the consumer base at the bottom of the pyramid are paying off to create opportunities in rural India.

In Turkey, Dabur made its fabur overseas acquisition, Hobi Kozmetik Group, a personal care products company that markets a wide range of hair care, skin care and body care products. Today, the product is offered in several variants and flavors, each catering to the unique needs of its niche consumer segments, including kids, diabetics and the calorie-conscious.

However, if you find any ambiguity kindly help us improve. Competition from sdot and local products. The competition against Dabur from other rival brands has kept rising. The per capita gross.