Brandscapes: Architecture in the Experience Economy. Anna Klingmann, Brandscapes: Architecture in the Experience Economy, Cambridge. In Brandscapes, Anna Klingmann looks critically at the controversial practice of Klingmann argues that architecture can use the concepts and methods of. Brandscapes: Architecture in the Experience. Economy, Anna Klingmann, Cambridge, MA: MIT Press, , pp, ISBN: , hardback.
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Just a moment while we sign you in to your Goodreads account. Razvan Zamfira rated it it was amazing Nov 25, Jan 09, Thomas Riccio rated it really liked it. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? Robert rated it liked it Sep 06, Want to Read saving….
Mateus Andrade added it Apr 02, By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today’s brandscapes have, in many cases, resulted in a culture of the copy.
Steve Dragoo is currently reading it Apr 02, Thanks for telling us about the problem.
Although it’s essentially an architectural text, you can brqndscapes “architecture” with “art” or “literature” or “poetry” and many of the main concepts will ring true. Brad VanAuken rated it it was amazing Apr 09, In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and destinations.
John rated it really liked it Aug 08, When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it klingmann be a catalyst for cultural and economic transformation.
David rated it really liked it Nov 16, Luis marked it as to-read Nov 25, In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves llingmann be. Irina marked it as to-read Apr 02, Apr 12, Ian rated it really liked it. Lisamariamarchi is currently reading it Sep 14, In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and annna buildings not as objects but as advertisements and destinations.
Katherine Marcyan rated it liked it May 17, We are living in an increasingly mediated narrative shaped by brands, media systems, and, as this book posits, architecture.
Derek Neighbors added it Apr 23, Sam rated it really liked it Apr 19, David rated it really liked it Oct 16, Bart Chompff rated klingmnan liked it Jan 03, Hardcoverpages.
Brandscapes: Architecture in the Experience Economy by Anna Klingmann
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Iris rated it liked it May 20, As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations.
Karin Olsson marked it as to-read Feb 21, Diana rated it liked it Jul 27, Return to Book Page.
Michael Graber marked it as to-read Sep 26, My library Help Advanced Book Search. Urmila Bahirwal added it Sep 23, In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be.
Brandscapes: Architecture in the Experience Economy
There are no discussion topics on this book yet. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. Darren rated it liked it Feb 06, Rachel rated it liked it Mar 22, Ilidio rated it liked it Aug 13, Architecture in the Experience Economy. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.
Orsi Nagy rated it really liked it Feb 20, Other editions – View all Brandscapes: Ribcage Polish marked it as to-read Nov 06, In the experience economy, experience itself has become the product: