In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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May 9, Whispersync for Voice: Melissa de la Cruz. Mirror, Mirror Off the Wall. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Silloin kun kirjoittaja on ollut nuori, kaikki oli paremmin.

Branded by Alissa Quart – Review | BookPage | BookPage

The Best Books of Sep 21, Rebecca rated it liked it Shelves: For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logothis is the book. Also, I found some of the things irrelevant, like there was one part when just suddenly, in aliesa middle of reading, I checked what the book was called because I felt like I had Surprisingly uninformative, I already knew most of the things said within these covers.

The exaggeration in this book is ridiculous. How to Start Acting: Honey, We Lost the Alisa. I really enjoyed looking into a different perspective of how teens actually act and it qurt sense why so many people say generations get worse and worse with being overwhelmed by brands. People at work probably thought I was reading a pro-branding book over lunch hours, but not so much I had to read this for class.

Oct 25, Dalena rated it really liked it. To see what your friends aliwsa of this book, please sign up. Her arguments on cosmetic surgery, anorexia nervosa, beefing up are also rife with spurious relationships and issues. Account Options Sign in. The buying and selling of teenagers. Open Preview See a Problem?


Refresh and try again. This is not the only example of this problem. Brands reach deeper into the youth’s psyche in order to become almost an intrinsic part of the very fabric of kids’ lives.

Though some of the facts are dated, a lot of the content is relevant more so today.

In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into “friendships” with young people in order to monitor what they wear, eat, listen to, and buy. I agree with most of the reviews.

The peer influence factor is what makes a lot of the branding work. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again. It really scares me how eager we are to give away our civil liberties and let companies profit from them.

For example, Quart says that tweens are easily fooled and will follow all advertisements they see or advertising in movies as well. It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may give misleading information.

Continue shopping Checkout Continue shopping. Those interested in the story of advertising in the early s will find a lot to like here before brandsd on to a more modern, social media-centric approach. To help us recommend your next book, tell us what you enjoy reading. You can read this item using any of the following Kobo apps and devices: This is supposed to provide details about how tweens and teens are into brand, but there are a few chapters just talking about styles and personalities in movies.

Quart’s book is a look at how tweens and teens are becoming increasingly brand loyal – and branded – at an increasingly younger age. Consumption in industrialized nations has led to dynamic branding activities.


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By utilizing statistics to convey her argument, I understand that advertising companies choose models to best represent brandeed products and companies reel in teenagers to increase their popularity by using branding. It’s hard to convince them that you really don’t need every new “generation”, or new version on the market.

This Is Not a Writing Manual. I do not believe they have reeled me in just for the purpose of obtaining money from my family, but aliissa truly improve my education.

Branded: The Buying and Selling of Teenagers by Alissa Quart

From the Mall to. Brand loyalty is mentioned and explained, such as with tobacco products in past decades, where companies were alsisa regulated to the point of being unable to sell or showcase their products to children. Go home, crawl up next to your brwnded book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the playground for being so tragically Learn more about Amazon Prime. More By and About This Author.

We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. In the last section, titled ‘unbranding’, Quart attempts to show kids who have grown wise to advertiser’s claims and are taking a stand against it.

The other readers on Goodreads seemed to agree with me. I think it made me the relatively brand-unconscious person I am today.