Use Baymard’s comprehensive e- commerce UX research to create “State of. B&H Photo – Home Depot – ASOS – Nordstrom – Sears – Amazon. Homepage Examples – Product List: Category – Payment.

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Everyone working with eCommerce should attend this course. Product Page Specifications Sheet. We will soon work on implementation of other usability guidelines. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions. Now our entire team has a common base institutte understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls.

Mobile E-Commerce Mobile Basics. Everyone baykard with eCommerce should attend this course. This is one of the coolest resource I’ve seen: The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects. Product Page Product Descriptions.

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Error recovery and address validation experiences, incl. Product Page On-Site Search.


Now, when a institutee report comes out from your office we just buy it right away. I wanted to again express my appreciation for working with us on such a condensed time frame last month.

Researching the best ways to improve the online user experience – Baymard Institute

Shipping and store pickup, incl. This was an excellent piece of work: Explore the 69 topics below:. How to design a high-performing imagery gallery that serves as the perfect container for the product images, incl. We are continually applying these best practices to our sites.

Speed up bayamrd validate design decisions by bringing large-scale UX test insights into all of your decision-making. Based on the usability test findings Baymard has benchmarked the online shopping experience of 60 top-grossing Instituts and European e-commerce sites across all of the UX guidelines.

That was a great suggestion, it hit our bottom line immediately. Product Page Shipping, Returns, and Gifting. So I can confirm that these fixes have improved our checkout.

Product Page User Reviews. Filtering and sorting product lists, incl.

UX Research Articles – Baymard Institute

Chris HallPresident of RepairClinic. The content is exactly what our team has been looking for, and so much more! Thank you Christian and Jamie for your excellent work! Knowing the right approach for converting the average user puts us massively ahead of the competition.


In addition, the audit provides you with 30—50 prioritized suggestions for UX improvements with best-practice implementation examples. Dell 58 Usability Score: Just reviewed it with the team.

Debenhams 42 Usability Score: Best Buy 19 Usability Score: All these issue have been analyzed and distilled into user experience guidelines prioritized by UX impact — providing you with concise design inwtitute that will help your organization improve the User Experience performance and conversion rate of your e-commerce site. John Lewis 15 Usability Score: Product Page Product Page Layout. The report was very, very institutw done and loaded with great opportunities for us to improve our business.

A UX benchmark of 60 top e-commerce sites ranked by user experience performance. Product Page The ‘Buy’ Section. Common pitfalls and optimizations such as avoiding filter attributes as category scopes, explaining industry-specific filters, and allowing users to combine multiple filter values of the same filter type.

Disney Store 24 Usability Score: Williams-Sonoma 49 Usability Score: